Buzzword Dissected: CRM

You've heard the words: customer relationship management (CRM), mass customization, data mining, and more. I don't know about you but I don't want to manage my clients, and I know I never will. Relationships, yes. Conversation, yes. Engagement, yes. I can manage my database but not my customers. What I can do – is give them what they want.

We're all customers. We know what we want:
• Authenticity
• Respect
• Value
• Excellence
• Things that work
• Things that help

We want what we want – when we want it. And we are intelligent enough to choose.

We also know what we don't want:
• Voice mail Hell (or web site Hell for that matter)
• Products that don't work
• Services that don't deliver
• Things that hurt us
• Spam
• A vacuum when we need answers

Simple. Give me something that improves my life, my work, my world. Eliminate everything else. That's my customer relationship wish list. What's yours?

Welcome to Anna Lieber's Blog

I'm opening this spot as a forum for discussion for our clients and community, and all marketers who want updates on marketing and branding.

1) classic marketing issues
2) emerging technologies
3) marketing and branding trends

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Stay tuned!