Is Branding Dead?

My favorite quote from Steven Howard's "Corporate Image Management: A Marketing Discipline for the 21st Century." 

You Are A Brand

I don't know who you are.

I don't know your company.

I don't know what your company stands for.

I don't know your company's customers.

I don't know your company's record.

I don't know your company's reputation.

Now what is it you want to sell me?

I think this is the best argument for building your brand!

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Welcome to Anna Lieber's Blog

I'm opening this spot as a forum for discussion for our clients and community, and all marketers who want updates on marketing and branding.

1) classic marketing issues
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3) marketing and branding trends

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