It seems as the economy erodes, a home baking boom is having growth spurts. People are forgetting their troubles with sweet treats that don't impact their pocketbook.
Speaking of mergers, several trends converge here: not just pinching pennies but the entertaining and stay-at-home trends and the kids learning to cook trend. Our health concerns: if we make it ourselves, we know where it came from. And don't forget the waistline-watching trend: cupcakes are portion-controlled little luxuries.
The updated kitchen trend allows the at-home-chef (another trend) to watch the celebrity chefs reality show trend. I thought chef meant professional cook?
Apparently there's a growth spurt of high quality, bake-at-home mixes. Is watching "Leave It To Beaver" next as we don our aprons?
Seriously, being a trend watcher is fun and profitable. I wonder if Warren Buffett is buying shares of Duncan Hines® next? We're bombarded by trends – online, on television, in our own lives. Which trend can you leverage now in your business?