Breville
Counter thinking.
Breville was founded on a simple philosophy.
Make products that people will use.
And enjoy using. Every day. If possible.
Don't make art.
Don't make showpieces.
Make things better.
Listen to what people say when they like them.
And what they say when they don't.
This thinking led to the first juicer to juice whole fruit.
The first espresso machine that extracted more
crema from every bean.
The first blender that turned ice, into, well, snow.
And an impressive collection of international design awards.
Over 70 years.
More than 200 products.
90 patents.
And a nagging feeling that we can still do better.
We call it Counter Thinking.
Don't you just love it? Real dialogue. Real products. Good design.
Wow! Can't we all use some of this in our business?
2 comments:
I agree with you. What an inspiring message. Who would have guessed this was on the packaging of a blender... From now on, I'm going to read a lot of more packaging, although it may never give me the same inspiration as what Breville did with theirs. Thank you for sharing.
Yes, Josette. Messages like this which lay out a company's philosophy in such a brief, eloquent and original way are rare, which is why I found it noteworthy. Companies have the opportunity to speak to us in so many ways. And the more genuine it is, the more I want to do business with them. And the blender works really well too as I would expect.
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