Breville was founded on a simple philosophy.
Make products that people will use.
And enjoy using. Every day. If possible.
Don't make art.
Don't make showpieces.
Make things better.
Listen to what people say when they like them.
And what they say when they don't.
This thinking led to the first juicer to juice whole fruit.
The first espresso machine that extracted more
crema from every bean.
The first blender that turned ice, into, well, snow.
And an impressive collection of international design awards.
Over 70 years.
More than 200 products.
And a nagging feeling that we can still do better.
We call it Counter Thinking.
Don't you just love it? Real dialogue. Real products. Good design.
Wow! Can't we all use some of this in our business?